Client: Leader in Event Ticketing Space [Confidential]
Location: United States / Global
Industry: Live Events, Ticketing, Entertainment
Services Provided: NFT Ticketing Infrastructure, Smart Contract Development, Wallet Integration, Token-Gated Access, Secondary Royalties, ERC-1155 Smart Contracts, Polygon, Solana
Project Overview
The client is a global leader in ticketing and live event access, managing millions of ticket sales every year. Facing growing challenges around counterfeit tickets, unverified resales, and lost revenue for artists, they began exploring blockchain as a secure, scalable alternative.
In 2018, the client acquired a blockchain ticketing startup, as its first step toward on-chain ticket security. Building on that foundation, they aimed to create a platform that could issue tamper-proof NFT tickets, allow fans to resell them securely, and offer artists additional monetization through royalties. To accelerate this roadmap, they engaged a us to design and deliver a smart contract–based NFT ticketing system with wallet integration, resale logic, and token-gated experiences—deployed on the Flow blockchain.
Key Components Delivered
🔹 Smart Contract Infrastructure
We built a modular smart contract system that could mint, manage, and verify NFT tickets on-chain.
- NFT metadata: event ID, date, tier, seat info, access level
- Time-based access control & token expiry logic
- On-chain history to prevent reuse or cloning of tickets
🔹 Token-Gated Access Features
The NFT tickets served more than just entry—they unlocked backstage access, early merch drops, and exclusive meet-and-greet zones for holders.
- Flow blockchain integration for low fees and fast finality
- Web3-based gating for artist pages, livestreams, or Discord servers
- Built-in event lifecycle hooks (pre-sale, entry, post-sale tracking)
🔹 Secondary Market Royalties
We enabled controlled resale functionality using Flow’s NFT standard and royalty splits.
- Enforced artist/promoter royalties on every ticket resale
- Wallet-based ownership transfer through verified contracts
- Optional lockout on resales for private events
🔹 Wallet & Purchase Integration
Fans could buy tickets using fiat or crypto and receive them directly in their wallets.
- Custodial and non-custodial wallet options
- Email + wallet sync for users without prior Web3 experience
- QR-based scanning for venue gate entry validation
Results & Impact
- Over 5 million NFT tickets issued since launch
- Enabled NFT access for events like Super Bowl, Ariana Grande, The Weeknd, and more
- Token-gated experiences boosted fan loyalty and artist engagement
- Artists earned 6–figure royalties from NFT ticket resales
- Reduced ticket fraud, duplicate entries, and scalping across major venues
The client’s blockchain ticketing initiative, rooted in its 2018 UPGRADED acquisition, has now matured into a global-grade NFT infrastructure that’s transforming the ticketing industry—bridging trust, ownership, and user engagement through blockchain.
