Social Media Management & Monitoring Platform – Sociota.net

A robust SaaS platform for social media automation and analytics, Sociota empowers agencies and marketers to manage multiple accounts, schedule content, track engagement, and generate insights — streamlining their entire digital marketing workflow.

social media management and monitoring platform
social media management and monitoring platform

Client: Sociota.net
Industry: Marketing Tech / SaaS Platform

Challenge:

In the fast-paced world of digital marketing, managing multiple social media accounts across platforms is both time-consuming and fragmented. Agencies, influencers, and digital teams often struggle with tracking engagement, scheduling posts, monitoring conversations, and reporting performance — especially when handling multiple brands or clients.

Sociota.net envisioned an all-in-one social media management system that could unify this chaos — with automation, analytics, AI, and collaboration tools bundled into one user-friendly dashboard.

Solution:

TAS built Sociota as a comprehensive social media management and marketing platform from the ground up, delivering both frontend and backend systems for large-scale SaaS deployment.

The platform offered powerful features across scheduling, monitoring, engagement, and analytics, including:

  • 📅 Unified Post Scheduling & Automation:
    Users could plan and schedule content across Facebook, Twitter, LinkedIn, and Instagram from a single calendar view — complete with bulk upload, smart queueing, and time zone optimization.

  • 💬 Multi-Profile Monitoring & Engagement:
    Real-time tracking of mentions, messages, and comments across accounts, with built-in sentiment analysis to prioritize replies.

  • 📊 Advanced Analytics & Reporting:
    Platform-level insights on reach, engagement, growth, and conversions, with exportable reports for agencies and clients.

  • 👥 Team Collaboration & Role-Based Access:
    Allowing marketing teams to work together with approval workflows, content drafts, and role-specific dashboards.

  • 🔍 Influencer Discovery & Campaign Tracking:
    Tools for identifying high-engagement profiles and tracking hashtag or campaign performance across networks.

  • 🔐 Enterprise-Grade Security & Scalability:
    OAuth-based secure login with platform APIs, multi-tier architecture, and a scalable backend for high concurrency.

Results:

Sociota rapidly gained traction among digital agencies, SMBs, and marketers in India and abroad — offering a cost-effective alternative to expensive global platforms.

  • ⚡ Managed thousands of active social media profiles

  • 📈 Helped agencies reduce content management time by over 60%

  • 🧠 Enabled smarter post timing and audience targeting with built-in engagement intelligence

  • 💼 Adopted by PR firms, startups, and personal branding consultants as a go-to toolkit

TAS ensured the system was modular, white-label ready, and performance-optimized for future feature expansion.

Technology Stack:

  • Frontend: AngularJS, Bootstrap, jQuery

  • Backend: PHP (Laravel), Node.js (for real-time feeds), MySQL, Redis

  • APIs Integrated: Facebook Graph API, Twitter API, LinkedIn API, Instagram Basic Display API

  • Infra & DevOps: AWS EC2, S3, Cloudflare, CRON-based post processors

  • Security: OAuth 2.0, Rate limiting, Secure token rotation

  • Other Tools: Sentiment analysis module (custom-trained), Queue worker system, Exportable PDF & Excel reports

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